October 4, 2007 – 8:13 am
Children’s Health Is a Weighty Matter
Jenifer Hunt 09/01/2005 naturalproductsmarketplace.com/articles/550/550_591feat3.html
Highlights: “Marketing messages that promote unhealthy products tend tobe more prevalent and louder than those from companies producing healthy foodsand nutritional supplements for children,” said Ryan Stirland, vice presidentof marketing and business development at Xlear, manufacturers of xylitol-basedproducts. And yet, natural products retailers can compete by focusing onfulfilling the needs of their own customer-base by stocking quality products andmarketing them in effective and compelling ways.
Statistics suggest many American children have come a long way towardincreasing caloric intake since childhood literary favorite Oliver Twist said,“I want some more,” in an effort to prevent starvation. The majority ofAmerican children do not suffer from lack of calories; in fact, the number ofoverweight and obese children continues to climb. In addition, nutrientdeficiencies and health problems associated with improper dietary choices arealarming both parents and government policymakers. At one time, nutritionaldeficiencies and the absence of wide-spread vaccination ...
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